ISO 9001:2015 Certified ISO 27001:2022 Certified Complete Tailor-made Real Estate Tech Solutions
+91 9919227600 +91 8400299399 sales@itways.in
Next-Generation Real Estate Business Intelligence

Turn every lead
into a workflow.

Capture demand from anywhere. Respond instantly. Assign the right person, match the right property and keep every next action moving — from first enquiry to closed deal.

Book Free Demo Download Brochure Watch It Work
IT Ways CRM — Live Workflow LIVE AUTOMATION
Lead Captured
Rahul Sharma via Meta Ads 3 BHK · ₹85L 0.3s
Auto Assigned to Exec
Routed → Amit Kumar (Sales North) Instant 0.8s
Property Auto-Matched
Greenwood Residency · 94% match Smart Match 1.1s
WhatsApp Brochure Sent
Floor plan + pricing shared instantly Delivered 1.4s
Follow-up Created
Site visit scheduled · Tomorrow 11 AM Auto 2.1s
ISO 9001:2015Quality Management
ISO 27001:2022Information Security
100% White-LabelYour Brand, Your Domain
Bespoke by DesignBuilt for Your Workflow
!
The Reality in Real Estate Sales

The CRM that actions every lead.

Most real estate teams are losing deals not because of bad salespeople — but because their tools don't connect. Leads wait. Follow-ups are missed. Properties don't reach the right buyers.

Problem 01

Leads scattered across platforms

Inquiries arrive from Facebook, Google, WhatsApp and website forms into separate silos with no central capture, no routing and no accountability.

Problem 02

No follow-up discipline in the team

Without automated reminders, hot buyers cool off. Executives manage follow-ups mentally, not systematically — and opportunities disappear in the gap.

Problem 03

Zero visibility for owners and managers

No real-time view of who is calling, where the field team is, how many properties were shared, or which executive is genuinely performing versus appearing busy.

01
The Complete Lead Journey

A sharper view of the work.

Every inquiry that enters IT Ways CRM Pro is automatically captured, qualified, assigned and tracked — with zero manual handoff required. Your team focuses on selling, not data entry.

  • ✓ Capture leads from Website, Facebook Ads, Google Ads & WhatsApp simultaneously
  • ✓ Auto lead assignment by territory, budget bracket or round-robin rotation
  • ✓ Lead status lifecycle: New → Interested → Site Visit Scheduled → Token → Closed
  • ✓ Smart follow-up reminders via push notification and WhatsApp alert
  • ✓ Upcoming follow-ups daily task queue for every executive
  • ✓ Advanced lead filters: budget, BHK, location, buying intent, source channel
  • ✓ Complete lead timeline: every call, note, visit and message in one view
See It in Action →
Lead Pipeline — Live View
Total Leads
1,420
↑ 23% this month
Site Visits
284
↑ 18% this week
Conversions
68
↑ 34% vs last Q
VS
Vikram Sharma
3 BHK Luxury Villa · ₹1.8 Cr · Lucknow
Hot
PS
Pooja Saxena
Commercial Shop · Gomti Nagar · Tomorrow 11 AM
Site Visit
RV
Rohit Verma
2 BHK Apartment · Skyline Towers · ₹62L
Warm
AG
Ankit Gupta
Plot · Amar Shaheed Path · Investment buyer
New
02
Platform Intelligence

Complete automation intelligence in one system.

IT Ways CRM Pro isn't a database. It's an active business engine — routing, matching, messaging and reporting without requiring manual triggers from your team.

17+

Integrated modules covering every stage of your real estate business

2.1s

Average time from lead capture to WhatsApp acknowledgement sent to buyer

0

Lead leakage when auto-assignment and follow-up automation are active

100%

Data isolation — your database is never shared with another organisation

Automation Engine

Auto-assign leads, trigger WhatsApp messages, create follow-up tasks and update statuses without any human touch.

AI Content & Auto-Posting

Generate SEO blog articles, property descriptions and social media content — then auto-publish to your website and social channels.

Dual WhatsApp Engine

Wapzapp for bulk messaging campaigns and Official WABA API for interactive buttons, carousel sliders and verified business messaging.

Android Field App

Native Android app with automatic phone call record syncing and GPS location capture at every attendance punch-in.

Real-Time Analytics

Six executive dashboards: Sales, Expense, Income vs Expense, Staff Performance, Lead Source ROI and Daily Activity log.

API-First Architecture

Connect Facebook Lead Ads, Google Ads, 99acres, MagicBricks, IVR systems, payment gateways and custom enterprise tools via REST API.

See automation working inside your own operation.

We configure a live demo around your team structure and property portfolio.
Get My Personalised Demo →
Buyer Requirement
LocationLucknow
Budget₹90 Lakh
Type3 BHK
PurposeBuy / End-use
PossessionReady to Move
94% MATCH
Engine
Matched Properties
🏢
Greenwood Residency
3 BHK · 1850 sq.ft · ₹88L
94%
🏗️
Skyline Towers Phase 2
3 BHK · 1720 sq.ft · ₹86L
89%
🏠
Imperial Heights East
3 BHK · 1940 sq.ft · ₹91L
82%
Property brochure auto-sent via WhatsApp Exec Notified → Amit Kumar
03
Requirement-Based Matching

Stop searching. Start matching.

The moment a lead enters the system, the matching engine analyses their budget, location preference, BHK requirement and purchase intent — then instantly identifies which properties in your inventory best fit their need.

  • ✓ Automatic match score calculated for every lead–property combination
  • ✓ Top matching properties auto-shared via WhatsApp with brochure and floor plan
  • ✓ When a new property is listed, all matching leads are notified automatically
  • ✓ Dedicated property landing pages generated for each project
  • ✓ 1-click website publish — new listing goes live on your portal instantly
  • ✓ Manage unlimited properties: residential, commercial, plots and agricultural land
See Property Matching →
04
Android Call Intelligence

If the customer calls, the CRM should be in the conversation.

The IT Ways Android app brings your CRM onto the sales executive's phone — automatically logging every call, capturing GPS location at punch-in and keeping the full lead conversation in one place.

Automatic Call Record Sync

Every incoming, outgoing and missed call to a lead is automatically captured — duration, timestamp and recording — linked directly to the lead's CRM profile.

GPS Punch-In Location Tracking

Staff attendance requires verified GPS coordinates. Know whether your executive is at the site office, the project site or somewhere else entirely — at the moment they clock in.

On-the-Go Lead Management

Executives update lead status, add visit notes, schedule follow-ups and share property brochures — all from their Android device without opening a laptop.

INCOMING CALL
+91 98765 43210
Rahul Sharma · Hot Lead
📞
📲 Incoming call detected
🔍 Number matched to lead profile
📋 Call logged to CRM timeline
⏺️ Recording attached automatically
🔔 Manager notified of new activity
05
CRM + Website Ecosystem

Add a property once. Publish it everywhere.

Your CRM inventory and your website are the same system. Add a property in the CRM and it appears live on your website with a dedicated landing page, lead form and SEO-ready content — automatically.

  • ✓ 1-click sync from CRM property to live website listing
  • ✓ Auto-generated SEO-ready property landing pages
  • ✓ Integrated inquiry form on every property page captures directly into CRM
  • ✓ AI-generated property blog posts auto-published to website and social media
  • ✓ Inventory status synced in real-time — sold units hidden automatically
See the Ecosystem →
CRM Inventory
Greenwood Residency · 3 BHK
₹88 Lakh · Sector 14 · Ready
Apex Commercial Plaza · Shop
₹62 Lakh · Ground Floor · Available
Imperial Heights · 2 BHK
₹54 Lakh · East Wing · New Launch
Auto
Sync
Live Website
Greenwood Residency · 3 BHK — Sector 14
✓ Published
Apex Commercial Plaza · Retail
✓ Published
Imperial Heights · 2 BHK East
✓ Published
SEO metadata auto-generated Lead forms connected to CRM
06
Complete Business Platform

CRM is the beginning, not the boundary.

Every module in IT Ways CRM Pro connects to the others. Your leads, inventory, team, payments and marketing work as one system — not as separate tools that need to be manually synchronised.

Core
🎯
Lead Management

Multi-channel capture, auto-assignment, status tracking, follow-up reminders and lead filters.

Smart
✨
Auto Lead Matching

AI-powered requirement analysis instantly matches buyers to the right properties and notifies both party.

🏢
Property Management

Unlimited listings, floor plans, pricing slabs, brochures and auto-generated landing pages.

🏗️
Project Management

Track township phases, tower launches, construction milestones and unit availability matrices.

📁
Document Management

Secure vault for KYC files, booking forms, title deeds, agreements and tax invoices.

👥
Client Management

Full 360° buyer timeline: inquiries, visits, booked units, payment history and communication log.

🏠
Owners Management

Maintain landlord and developer accounts, rental payouts, resale agreements and contact history.

🤝
Agent & Broker Portal

Dedicated channel partner portal with commission structures, tagged clients and payout tracking.

💳
Payment Management

Installment tracking, payment demand letters, automated receipt generation and overdue alerts.

Dual API
💬
WhatsApp Integration

Wapzapp bulk engine + Official WABA API for carousel messages, CTA buttons and automated chatbots.

👔
Team & Staff Management

Multi-tier tree hierarchy, role-based permissions, activity monitoring and KPI dashboard.

📊
Reporting Dashboard

Sales, Expense, Income vs Expense, Staff Performance, Source ROI and Today Activity reports.

⚙️
End-to-End Automation

Auto-assignment, follow-up triggers, property matching alerts and status-based workflow rules.

Free
🤖
AI Integration + WhatsApp Panel

AI blog writer, auto-social posting, free WhatsApp marketing panel included with every deployment.

NEW
📱
Android App + Call Records

Auto call log syncing and GPS location verification at staff punch-in via native Android app.

🔗
API Integrations

Connect Meta, Google Ads, IVR, property portals, payment gateways and custom systems via REST API.

🌐
Website Integration

Real-time property sync to your company website, auto inquiry capture and SEO-ready publishing.

Every module works together. Every action moves the deal forward.

Our consultants map these modules to your exact business model before you commit.
Discuss Your Requirement →
07
Role-Based Visibility

The right room for every role.

Every user in IT Ways CRM Pro sees exactly what they need to do their job — and nothing beyond that. Sensitive pricing, client contacts and financial data are protected by role-level permission controls.

Super Administrator
Complete system access — all branches, users and data
Full Access
1,420
Total Leads
20
Active Staff
₹24.8Cr
Revenue Q3
68
Conversions
All ModulesUser ManagementDatabase ConfigAPI KeysReports ExportFinancial DataWhite-Label Settings
Sales Manager
Team performance, lead oversight, conversion tracking
Manager Access
8
Team Members
340
Team Leads
42
Conversions
₹8.5Cr
Team Target
Team Lead ViewReassign LeadsPerformance ReportsFollow-up MonitorVisit Scheduling
Sales Executive
Assigned leads only — focused pipeline view
Executive Access
72
My Leads
12
Follow-ups Today
6
Site Visits
4
Tokens Booked
My Leads OnlyAdd NotesSchedule VisitsShare PropertiesAndroid App
Channel Partner / Agent
External broker with dedicated portal access
Partner Access
18
My Clients
3
Deals Closed
₹1.4L
Commission Due
12
Properties
Client RegistryCommission LedgerPayout StatusProperty Catalogue
Client Self-Service Portal
Buyer visibility into their booking, payments and documents
Client Access
1
Booked Unit
4
Payments Made
₹14L
Amount Paid
3
Documents
Booking DetailsPayment ScheduleUpload KYCDownload ReceiptsView Agreement
08
Integration-Ready Architecture

Built to connect with the way you already work.

API-driven architecture for connecting communication platforms, lead sources, property portals, payment services and custom systems. If it has an API, IT Ways CRM Pro can work with it.

📘 Facebook Lead Ads
🔍 Google Ads
💚 WhatsApp WABA
📱 Wapzapp Engine
🏠 99acres
✨ MagicBricks
🏡 Housing.com
💳 Payment Gateways
📞 IVR / Exotel
📧 Email / SMTP
💬 SMS Gateway
🤖 AI / OpenAI
🔗 REST API
🌐 Website / CMS
📊 Google Analytics

Third-party integrations depend on API availability, authentication, permissions, rate limits and provider policies. Our team evaluates each integration requirement individually.

Discuss Your Integration →
▶
Live Demonstrations

See IT Ways CRM in action.

Watch the full product walkthrough and hear directly from our leadership about how we build tailored digital real estate systems for growing businesses.

Full Product Walkthrough

Real Estate CRM Pro — Complete System Tour

Leadership Vision

"We Don't Sell Software. We Deliver Complete Solutions."

09
Technology You Can Trust

A platform with a clear ownership model.

Built by a technology company that takes quality and information security seriously. Every deployment comes with an isolated database, full white-label branding and a customisation process that starts with understanding your business.

🏷️
White-Label CRM Your domain, your logo, your brand colours
🚫
No SaaS Lock-in One-time setup option available
🗄️
Isolated Database Your data is never co-mingled
🔐
Safe & Secure Enterprise-grade security standards
⚙️
Fully Customizable Built around your business rules
🤝
MSME Registered Legitimate registered Indian tech company
ISO 9001:2015 Certificate
✓ ISO 9001:2015

Quality Management System

Internationally recognised standard for software development quality and process consistency.

ISO 27001:2022 Certificate
✓ ISO 27001:2022

Information Security Management

The global benchmark for information security. Your client data is managed under certified security controls.

📋 MSME & GST Registered

Legitimate, Compliant Indian Technology Partner

IT Ways is a registered MSME and GST-compliant technology company operating under Indian regulatory frameworks — giving you a credible, auditable technology partner for long-term deployments.

?
The Practical Questions

Things you will want to know before the walkthrough.

Yes. IT Ways CRM Pro is deployed on your own domain with your company logo, brand colours and custom email domain. Visitors and clients see your brand, not IT Ways. This includes the client portal, automated WhatsApp messages and PDF documents generated by the system.
The moment a lead enters from any source — Facebook Ad, Google Form, website inquiry or WhatsApp — the system automatically captures it, runs requirement analysis, assigns it to the correct executive, matches it against your property inventory and sends a WhatsApp acknowledgement to the buyer. The assigned executive receives a push notification and the lead appears in their pipeline. This entire sequence takes under 3 seconds.
No. IT Ways CRM Pro supports unlimited leads, unlimited property listings and unlimited staff users. Your database is dedicated and isolated, so it scales with your business without performance issues caused by sharing infrastructure with other clients.
The system analyses each lead's declared budget, location preference, property type, BHK requirement and purchase intent. It then scores every property in your inventory against those parameters and returns the highest-matching options. It works in both directions — when a lead arrives, matching properties are found; when a new property is listed, matching leads are identified and notified automatically.
Yes, when the Android app is installed on an executive's device, incoming calls from unknown numbers can trigger automatic lead creation. Calls from existing leads are logged to their profile with timestamp, duration and an audio recording where permitted by device settings. This provides complete call accountability without requiring the executive to manually log anything.
Yes. IT Ways CRM Pro includes website integration as a standard module. Inquiry forms on your existing website can feed directly into the CRM lead pipeline. If IT Ways builds or manages your website, property listings sync in real-time — new properties publish automatically, and sold or removed units are unpublished instantly.
IT Ways holds ISO 9001:2015 (Quality Management System) and ISO 27001:2022 (Information Security Management System) certifications. The company is also MSME registered and GST compliant. These certifications apply to the software development and delivery processes, meaning your CRM is built and maintained under internationally validated quality and security standards.
IT Ways CRM Pro is built on an API-first architecture. Standard integrations include Facebook Lead Ads, Google Ads webhooks, WhatsApp WABA, property portals (99acres, MagicBricks, Housing.com), IVR systems, SMS gateways and payment processors. Custom integrations are evaluated based on the third-party system's API availability and authentication model. Our team discusses your specific integration requirements during the discovery process.

Our Clientage

IT Ways CRM Pro powers real estate operations across top-tier global markets and expanding regions.

International

10
Before the Walkthrough

Make the next move obvious.

Let's understand your operation and show you exactly how IT Ways CRM Pro would work inside it. No generic demo — a configured walkthrough built around your properties, your team and your sales process.

+91 9919227600
+91 8400299399
Chat on WhatsApp
sales@itways.in
www.itways.in  ·  www.itwaysindia.com

Ready to automate your operation?

Take the first step towards a smarter, faster, and more profitable real estate business.